Sport Marketing

What will you learn in the Sport Marketing course?

By attending the Sport Marketing course, you will learn how to promote and enhance teams, sporting events, and athletes using innovative and digital marketing strategies. You will gain skills in managing advertising campaigns, sponsorships, and social media content, developing effective strategies to increase visibility and audience engagement.

You will become an expert in sports branding, strategic communication, and data analysis, learning how to optimize the image and positioning of clubs, athletes, and events. You will also explore topics such as economics, sports law, and business management to confidently tackle the challenges of the industry.

You will learn how to manage sports events from both an organizational and promotional perspective, creating engaging fan experiences and working with global sponsors and partners. Additionally, you will develop skills in digital content creation and storytelling—essential tools for building lasting connections with your audience.

How is the course structured?

Our teaching approach is practical and experiential, with interactive lessons, group projects, and case studies to simulate real-life situations. We promote collaboration between students, instructors, and industry professionals to deliver up-to-date training aligned with market needs.

The program also includes English lessons, which are essential for managing international relationships and global partnerships. Thanks to our innovative method, you’ll be ready to apply your newly acquired skills from day one.

What are the career opportunities?

With the IFTS course in Sport Marketing, you’ll be prepared for a dynamic and exciting career in the sports sector. Possible roles include:

• Sports Marketing Manager
• Social Media Manager for sports organizations
• Communication and Public Relations Officer
• Sponsorship Manager
• Sports Event Organizer
• Merchandising and Licensing Manager
• Digital Strategy Consultant for the sports industry

The course is designed to provide you with concrete, hands-on training, enabling you to immediately enter the job market and confidently face the challenges of sports marketing.

Who is the IFTS in Sport Marketing for?

The Sport Marketing course by Fondazione AMMI is open to individuals of all ages who hold one of the following qualifications:

• High school diploma: students from the fifth year of any secondary school
• Vocational diploma: students from the fourth year of professional training programs
• University degree: students currently enrolled in or who have completed a bachelor’s or master’s degree

Course accreditation

The courses are accredited and funded by MIUR (Italian Ministry of Education), Regione Lombardia, and the European Social Fund. Thanks to dedicated resources and our solid and efficient organization, we are able to offer affordable tuition, significantly lower than traditional university programs.