Digital Marketing

What you will learn?

During the course, you will acquire skills across various fields, including online marketing, social media and website management, data analysis, and SEO. Specifically, in-class activities include:

• Photo and video production
• Post-production with professional software and algorithms
• Digital storytelling
• Cultural marketing
• Social media marketing
• SEO creation and publication
• Professional English

Additionally, the Digital Marketing course includes job placement services and a paid internship or apprenticeship with companies active in the Made in Italy sector, allowing you to apply the skills learned during the program.

Upon completion, you will be specialized and capable of using advanced tools and techniques to promote and position Italian products and services in the global market, thereby enhancing the global competitiveness of Made in Italy.

Course structure

Foundation at AMMI in Digital Marketing emphasizes experiential learning and active interaction among students, faculty, and management. Beyond lectures, you will attend numerous labs, analyze practical case studies, and participate in engaging challenges.

Career opportunities

The ITS AMMI Digital Marketing program for Made in Italy prepares professionals who can tell the story of Italian companies of all sizes through effective and engaging storytelling. You will be able to digitize documents, archives, history, and cultural heritage of Italian businesses and transform them into digital narratives suitable for contemporary audiences and easily accessible remotely. Upon graduation, you can begin your career in roles such as:

• Digital Marketing Manager
• Brand Manager
• Social Media Manager
• Website and E‑commerce Manager

Who it’s for

This course is designed for young individuals seeking specific and practical skills for immediate entry into the workforce, holding one of the following qualifications:

• High school diploma
• IFTS diploma (Technical and Higher Education and Training)
• Bachelor’s or Master’s degree (including final-year students)

No prior knowledge is required, as training starts from the basics.

Course accreditation

The courses are accredited and funded by MIUR, the Lombardy Region, and the European Social Fund. Thanks to dedicated resources and our solid, efficient organization, we offer significantly lower costs compared to traditional university pathways.