Sport Management

What will you learn in the Sport Management course?

By attending the Sport Management course, you will learn to manage and enhance sports organizations or individual athletes, not only by establishing relationships with financiers, sponsors, and institutions but also by developing communication strategies and managing the digital presence of sports entities.

The course covers topics such as:

• Sports organization management
• Sponsorship acquisition and management
• Digital communication strategies
• Event planning and management
• Fan engagement and experience
• Professional English for international communication

The program includes hands-on projects and internships with sports organizations, allowing you to apply your skills in real-world settings and build a professional network in the sports industry.

How is the Sport Management course structured?

Our teaching methodology is experiential, focusing on active participation in lessons and activities. We strongly promote interaction among students, as well as between students and instructors, guest speakers, and industry professionals. This approach fosters innovative ways to discover and acquire knowledge.

In addition to the core curriculum, the course includes English lessons essential for engaging with international partners and sponsors.

What are the career opportunities?

The ITS Sport Management course prepares you to enter the workforce immediately, with opportunities to pursue various roles in the sports industry, such as:

• Sports Manager
• Team Manager
• Event Coordinator
• Sponsorship Manager
• Fan Engagement Specialist

Who is the ITS Sport Management course for?

The course is open to young individuals who wish to acquire practical and specialized skills, holding one of the following qualifications:

• High school diploma
• IFTS diploma (Technical and Higher Education and Training)
• Bachelor’s or Master’s degree, even if in progress

No prior knowledge is required; the training starts from the basics.

Course accreditation

The courses are accredited and funded by MIUR, the Lombardy Region, and the European Social Fund. Thanks to investments from these entities, our innovative approach, and an efficient organizational structure, we maintain affordable costs, significantly lower than traditional university programs.