Digital Marketing Content Creation

Today's market isn't just looking for those who "talk" about marketing, but for those who know how to produce. The ITS course in Digital Marketing Content Creation is a practical skills accelerator designed for those who want to get their hands dirty with creativity. Here, you will learn to master the entire production process: from the initial idea, through shooting and final editing, to strategic publication.

You will come out of here with a top-level Toolkit, learning to master industry-standard software (Adobe Suite, Canva, Figma) and the new frontiers of generative AI.

What will you actually do during the ITS course in Digital Marketing Content Creation?

The path is structured in laboratory modules where theory is always at the service of practice:

• Video Production & Editing: not just simple clips, but true professional video editing. You will learn to edit videos for social media, YouTube, and advertising, managing shooting, audio, and post-production.
• Digital Storytelling & Strategic Copy: you will learn to write to evoke emotion and convert. From drafting a TikTok script to creating a powerful and consistent brand narrative.
• Developing Visual Design: you will use Photoshop and Illustrator to create high-impact graphics, infographics, and visual assets that capture attention in the feed.
• Leveraging Artificial Intelligence: you will learn to integrate AI into your workflow to generate images, optimize text, and speed up editing, becoming a next-generation creator.
• UX/UI & Site Building: you will design intuitive interfaces and learn to build websites where your content can shine.

At AMMI, you will work on real cases and creative challenges launched by partner companies. Engaging with industry professionals will allow you to refine your style and technique in real time.

The program includes a dedicated job placement service and an internship period in a company, allowing you to test your production and editing skills in the field.

What are the professional opportunities?

At the end of the course, you will be a hybrid professional, capable of creating and managing the digital presence of brands and companies.
You can start your career as:

• Content Creator & Video Maker;
• Social Media Manager;
• Visual Content Specialist;
• Junior Graphic & Multimedia Specialist;
• Web Content Manager expert in digital storytelling.

Who can participate in the Digital Marketing Content Creation course

The course is aimed at those seeking a concrete specialization in content creation, offering the tools to enter the workforce as a protagonist or to give a new boost to their professional growth.

Requirements:

• High school diploma or IFTS;
• Bachelor’s or Master’s degree (even if in progress);
• No prior technical skills required; we provide all the tools to start from scratch.

Do you prefer a strategic approach? If you feel more like a communication architect than a content producer, discover the ITS course in Digital Marketing Communication.

Recognition and Funding

The course is accredited and co-funded by the MIM (Ministry of Education and Merit), Lombardy Region, and the European Social Fund.