Digital Marketing Communication

Today's market is not just looking for executors, but for professionals capable of orchestrating the entire digital ecosystem. The ITS course in Digital Marketing Communication transforms you into a communication architect: one who analyzes data, defines the course, and coordinates creative talents to achieve concrete business goals.

Here, you will learn to master Social Media Strategy, manage Digital PR, and oversee a brand's online reputation, turning every advertising investment into a measurable result.

What will you actually do during the ITS course in Digital Marketing Communication?

The program is focused on monitoring and strategic direction, with modules dedicated to operational management:

• Social media & community: don't limit yourself to posts; you will learn to coordinate active communities and plan editorial calendars based on marketing objectives.
  
• Performance marketing & media buying: you will enter the heart of digital advertising. You will learn to manage budgets on Meta Ads and Google Ads, analyzing ROI to optimize campaigns.
  
• Brand identity & crisis management: you will learn to build a brand's identity and, above all, to monitor and protect corporate reputation, promptly managing any reputational crises.
  
• Digital PR & influencer marketing: you will learn to build networks of strategic relationships, managing relationships with influencers, news outlets, and stakeholders to amplify the brand's message beyond company borders.
  
• Data analysis & monitoring: you will learn to read the numbers to adjust the course. Strategy without analysis is just intuition; with this course, you will learn to make it scientific.
  
• Project management: you will acquire the method to manage complex teams and projects, using coordination tools to meet deadlines and qualitative objectives.

At Fondazione AMMI, training follows a managerial model. Through the analysis of real cases and crisis management simulations, you will learn to make decisions under pressure and present your strategies effectively (public speaking).

The program includes a job placement service and an intensive internship in agencies or marketing departments to consolidate your experience in the field.

What are the professional opportunities?

The course qualifies you for roles of responsibility and management:

• Digital Communication Manager;
• Social Media Strategist;
• Performance Marketing Specialist;
• Digital PR & Reputation Manager;
• Account Manager in web agencies;
• Brand Manager.

Who can participate in the Digital Marketing Communication course

The course is aimed at anyone who wants to build operational and specialized skills to enter the world of work or give a decisive turning point to their career, acquiring a managerial vision of marketing.
Requisiti:

• High school diploma or IFTS;
• Bachelor's or Master's degree, even if in progress;
• No prior skills required. We start from the strategic foundations.

Do you prefer a creative and operational approach? If your passion is producing content, editing videos, and getting your hands dirty with graphics and generative AI, discover the ITS course in Digital Marketing Content Creation.

Recognition and Funding

Accredited program co-funded by MIM, Lombardy Region, and the European Social Fund.