Digital Marketing & Business Management

The market is no longer looking only for people who understand marketing, but for professionals who can turn strategies, data and technology into tangible results. The ITS course in Digital Marketing & Business Management is a practical skills accelerator designed for those who want to understand how businesses operate and contribute to their growth.

You will learn how to develop marketing and communication strategies, analyse markets and performance, identify new business opportunities, and use tools such as CRM, Business Intelligence and Artificial Intelligence. You will complete the course with a comprehensive managerial skill set that can be applied immediately in the workplace.

What will you do during the ITS course in Digital Marketing & Business Management?

The course focuses on strategic management and business innovation, with modules dedicated to analysis, planning and performance control:

• Digital marketing and positioning: you will learn how to develop integrated strategies, analyse target audiences and competitors, and enhance brands, products and services through digital channels.
• Business management and corporate strategy: you will understand how organisations operate, how objectives and priorities are defined, and how growth-oriented business models are developed.
• Business Intelligence and data analytics: you will learn how to collect, interpret and visualise business data, transforming it into useful information for more effective decision-making.
• KPIs, management control and dashboards: you will acquire the tools needed to monitor costs, results and performance, create management reports and identify areas for improvement.
• CRM, sales and business development: you will learn how to manage customer relationships, develop business opportunities, plan sales activities and support customer acquisition and retention.
• Artificial Intelligence and marketing automation: you will use generative AI and automation tools to analyse information, personalise marketing activities and optimise business processes.
• Innovation management and digital transformation: you will learn how to innovate processes and organisational models, manage change and integrate new technologies into business strategies.

At Fondazione AMMI, training follows a practical, management-oriented approach. Through business cases, project work and simulations, you will learn how to interpret complex scenarios, make decisions and present your strategies effectively.

The course includes a dedicated job placement service and 900 hours of company internship, allowing you to apply your skills in the workplace and gain direct professional experience.

What are the career opportunities?

The course prepares you for strategic and managerial roles in marketing, sales and business organisation:

• Digital Marketing Specialist;
• Junior Business Manager;
• Business Development Specialist;
• Sales & Account Specialist;
• CRM & Marketing Automation Specialist;
• Junior Business Analyst;
• Brand & Communication Specialist;
• Digital Transformation Specialist.

Who can apply for the Digital Marketing & Business Management course?

The course is designed for anyone who wants to develop practical and specialist skills to enter the job market or take a decisive step forward in their career, gaining a managerial perspective on marketing.

Entry requirements:

• High school diploma or IFTS Diploma;
• Bachelor’s or Master’s degree, including students currently completing their degree;
• No previous experience is required. The course starts from the strategic foundations.

Do you prefer a more creative and hands-on approach? If your passion is producing content, editing videos and working directly with graphic design and generative AI, discover the ITS course in Digital Marketing Content Creation.

Accreditation and Funding

The course is accredited and co-funded by the Italian Ministry of Education and Merit, Regione Lombardia and the European Social Fund.